HALAL PATTIES SDN BHD

HALAL PATTIES SDN BHD is a frontrunner in the import, export, distribution & wholesaling of international cold storage products. We have a network of suppliers, suppliers that meet our requirements and whose products and services meet the needs of our customers at competitive prices. Frozen chicken and frozen chicken products are the main commodities. Halal Foods products include Chicken Breast Fillets, Battered Chicken Breast Bites, Chicken burgers, Hot 'n' Spicy Fried Chicken, Mini Chicken Breast Fillets, Chicken Nuggets, Chicken Patties, Southern Fried Chicken Fillets, US Style Chicken Breast Fillets, Spicy Valentine Burgers. Delta Foods Ltd also import the best quality of our produt and value chicken products available and most of the product are available in major hypermarket such as Giant , Tesco and Carrefour. Offers everyone convenient and tasty treats for any time of the day as well as for festive and special occasions. Explore our nutritious and delicious products in this website. We've got everything from fresh chickentofully-cookedmeals.

Other good Product/Services: Daging Manis Premium Beef Burger 650g, Rose Chicken Frank 340g, Chicken Gizzard 10kg Bulk Pack, Ayamkuat Maju Pre-Fry Chicken Parts - Original Taste 600g , Chicken Nuggets Halal, Chicken Burgers (Round) Halal, Malov Southern Fried Chicken Fillet Halal, Chicken Patties (Oval) Halal.









COMPANY LOGO
Maintaining the Malay Cultural heritage, this restaurant inherits the gable roof reminiscent of both Perak and Malacca influence. At the top of the roof is the traditional "Tunjuk Langit" with the handcarved "Balung Ayam". Inside the central pillar "Tiang Seri" has great symbolic significance. In the restaurant, there are four such unique pillars.
COMPANY VISION:

Company became the premier and global business food meet the requirements in the context of: -
1. Images and skills
2. Competency and competitiveness
3. Confidence in the credibility of the progress
COMPANY MISSION
1. Improving socio-economic status of self, family, religion and welfare of the brothers involved in the success of all activities based on principles of cooperation and human values.
2. Achieve the level of professionalism and credibility in the high and fast movement, good and service , development of further progress the company carry out all other duties and responsibilities given also entrusted with full dedication and successfully.
OBJECTIVES AND COMPANY MOTTO
1. Customers are the priority.
2. Prioritize quality of service.
3. Continuous training to improve skills and produce customer satisfaction



HALAL PATTIES SDN BHD EXCELLENT SERVICE

In-Flight Catering
Services Offered
Ambient Storage
Cold Storage
Warehouse Management System
Trucking and Distribution
Customs Forwarding
Logistics / Customs Consultancy
Food Consultancy
Halal Consultancy
Freight Forwarding
Benefits of Bonded Warehouses in Malaysia
Conditions of Business
Insurance Policies

Halal Certification
All halal certification applications, auditing, monitoring and enforcement will be administered by JAKIM which has been given responsibility to upgrade the status and integrity of Malaysian halal certification globally.


DEVELOPMENT OF COMPANY INFRASTUCTUR

1. Development Of Marketing Infrastructure
2. Development Of Marketing Infrastructure At Production Stage
3. Development Of Marketing Infrastructure At Distribution Stage
4. Development Of Marketing Infrastructure At Retailing Stage
5. Development Of Marketing Infrastructure At Wholesale Stage

SWOT ANALYSIS IN A MARKETING PLAN
SWOT
This is a commonly used form of marketing analysis. It looks at both our business and the external environment to anticipate possible future action we need to take to defend or expand market position.
SWOT stands for Strengths; Weaknesses; Opportunities; and Threats.

(i) Strengths
Here our list the main strengths of our Halal Patties Sdn Bhd business and products/services. This should include not only the areas that your business or products are good at, but also high profit margins, successful current marketing campaigns and similar strengths. e.g. fast food business has a reputation for excellent quality customer service.
Strengths are internal factors, and are usually related to international business.
(ii) Weaknesses
Here we should list the main weaknesses of your business and products/services. This should include the areas that you feel your business could improve on, or are limiting quality or expansion. e.g. Our slow production speed makes it difficult for us to meet shipment dates effectively.
Weaknesses are internal factors, and are usually related to your business only.
(iii) Opportunities
List what we believe to be the best opportunities available in our market, or new markets we believe this business can succeed in. e.g. Gap in market for smaller versions of our products.
Remember, a weakness may be an opportunity in disguise! e.g. If we fix the weakness in our manufacturing speed whilst maintaining quality, we have an opportunity to offer faster delivery to our customers.
Opportunities are almost always external, although they may rely on internal strengths. e.g. An opportunity is available by advertising our strengths in quality of service.
(iv) Threats
Here is the list what that we believe to be the biggest threats to fast food business. This could include competitors, government regulations, changes in customer attitudes and other such areas. e.g. Our competitors are planning to launch a big new product in the next 6 months.
Threats are almost always external, although they may rely on internal weaknesses or external factors that limit our strengths. e.g. If our competitors lower their prices and we match them, we may be left with an unprofitable product.
WHY TO KEEP CUSTOMERS LOYAL
Why Is It Important To Have Halal Patties Sdn Bhd Loyal Customers?
Repeat Sales
If our customers develop a loyalty to our business, they will be much more likely to choose over our competitors in the future. Over the course of a year, the sales of one loyal customer can add up to a significant amount.
Something every business benefits from is a ‘customer for life’ – a customer who will always buy from your business where possible. If our Halal Patties Sdn Bhd business satisfies loyal customers every time, then hopefully many will become customers for life.
“80% of our business comes from 20% of our customers”
Halal Patties Sdn Bhd 80/20 Rule
Most businesses tend to find that 80% of their business comes from only 20% of their customers. These are the ‘customers for life’ and loyal customers who purchase regularly.
Although it is vital for any business to attract first time and occasional customers, it is usually much more beneficial to turn the ones you have into loyal customers.
This is especially true in fast moving markets, where customers may use our product on a daily/weekly/monthly basis.
If i have 1000 customers who buy 1 product each year, i will sell 1000 products a year.
or
If you have 100 customers who buy 10 products each year, you will still sell 1000 products a year.
Word of Mouth
This is the cheapest form of marketing, where we satisfied customers speak to their friends and family, effectively selling our business to them.
Loyal customers will be much more likely to tell their friends about our business than occasional visitors, even if the service given to both of them is great. Not only do loyal customers spend more, but they can also help bring in even more new customers.
Loyal customers can be especially useful in service businesses such as plumbing and electrical repairs, where most people use word of mouth recommendations to decide which business/person to use same like us Halal Patties Sdn Bhd fast food business.
“it costs five times more to gain a new customer than keep an old one”
Cost
Probably the best reason for making (and keeping) our customers loyal is also the simplest: It is commonly stated that it costs five times more to gain a new customer than keep an old one.
Turning just 10% of our occasional customers into loyal customers could save up to 8% of the costs of gaining customers (Such as: marketing, price offers, staff costs and time, etc…).
How Can a Marketing Plan Help Our Business?

(i) Being Prepared
A marketing plan helps to keep our business prepared for unexpected events or promotions by our competition. A well written plan allows us to spot possible threats to our business, and prepare for ways to minimise or capitalise on them.
If we are starting a new business, a marketing plan will help you stay within budget, whilst maximising the effectiveness of our marketing.
(ii) Planning + Finance
A well written marketing plan demonstrates that Halal Patties Sdn Bhd business is planned fully and effectively, as well as helping to show that we understand the market are/will be operating in.
Although a marketing plan is more of an internal guide, it can also be used as evidence of good planning in the business when trying to obtain finance. It is very difficult for even the most profitable business to gain finance without a solid business plan to show that the business is prepared; a marketing plan provides even further proof that the business is thoroughly planned.
(iii) Objectives and Focus
A marketing plan should set objectives for the marketing and promotion of Halal Patties Sdn Bhd business. This can significantly help focus your business on achieving the goals we believe are most important to marketing and business success.
Part of our objective setting should look at the possible costs of any objectives, as well as the time and effort needed for it to succeed.
By helping company to set objectives that are sensible and relevant, a marketing plan helps Halal Patties Sdn Bhd to create accurate and realistic targets.

WHERE PLACE

(i) Finding Halal Patties Sdn Bhd good Product/Service
It may seem like a simple point , potential customers find Halal Patties Sdn Bhd product or service to buy it? Making product available in the right locations is a key part of marketing Halal Patties Sdn Bhd business.
Do you want your product to be sold only through your business (e.g. If you deal with specialist requirements), do you want it to be sold through selected approved retailers, or through every possible outlet?
You need to look at where your products/services are currently sold, and whether you need to make it available in more/less locations.
Part of this process involves looking at how your products are sold. Do you sell directly to your customers, or do you use an agent or warehouse for distribution. You should look at how effective your current setup is, and look at ways of maximising sales and availability.
Example Objective: “Within a year, Halal Patties Sdn Bhd product should be available in at least 100 more outlets in the UK.”
HOW MUCH PRODUCT

(i) Unique Selling Points
Most products have a unique selling point; this is a feature, branding, price, or other attribute that is the most attractive food to consumers.
We need to look and try to work out what the USP’s of our products and services are. We can then look at how to maximise the benefit of the USP to your business.
By knowing the key selling points of Halal Patties Sdn Bhd company product in detail, it will help to make all of our marketing more focused and effective.
Example Objective: “Customers feel our value for money is our USP, we should try to keep providing good value for money at all times over the coming year.”
(ii) Cooperative Sales
Are all Halal Patties Sdn Bhd products independent, or do the sales of one affect others? That why we need to look at our products and work out the most effective way of selling each product. This could involve ideas such as; altering the marketing of one or more products, or advertising a product at the point of sale of another.
Example Objective: “Advertise our Halal Patties Sdn Bhd as people buy the fast food , with the aim of making sure one in four customers purchases extra food at the same time.”
(iii) Choice/Seasonality
Are Halal Patties Sdn Bhd products sold on a seasonal basis? (e.g. Xmas goods, certain fruits and vegetables) If so, are Halal Patties Sdn Bhd making the most of our opportunities?
We should look at when sales are lower, and whether there are ways to increase sales, or whether there are alternative products we can market instead. Halal Patties Sdn Bhd could even look at altering a product to make it more attractive during low sales times. (e.g. Taking a product, and changing the exterior to create a Birthday , Hari Raya product which has a more even demand over the year).
Example Objective: “Introduce a new or altered product to market during the months where our current product has little demand, with the aim of gaining 30% of the main products sales each non-peak month.”
When making a marketing plan, it is important to know and state the timescale Halal Patties Sdn Bhd are working with. Are this company making a long term plan, a short term plan, or something in between? Halal Patties Sdn Bhd may also find that some areas of marketing plan are short term, while others will work in the long term.
A business that deals with new fast food product may need to update their marketing plans every 3-6 months, where as a business in an established and stable industry might only need to update their plan every other year.
Halal Patties Sdn Bhd company targets and objectives need to be based on a realistic timescale, there is little point making a target of 400% sales growth in 2 months when you know that is impossible. Set realistic but challenging targets over an accurate timescale.
HALAL PATTIES SDN BHD PROMOTION

To sell an offering we must effectively promote and advertise it. There are two basic promotion strategies, PUSH and PULL.
1. The PUSH STRATEGY maximizes the use of all available channels of distribution to "push" the offering into the marketplace. This usually requires generous discounts to achieve the objective of giving the channels incentive to promote the offering, thus minimizing our need for advertising.
2. The PULL STRATEGY requires direct interface with the end user of the offering. Use of channels of distribution is minimized during the first stages of promotion and a major commitment to advertising is required. The objective is to "pull" the prospects into the various channel outlets creating a demand the channels cannot ignore.
There are many strategies for advertising an offering. Some of these include:
1. Product Comparison advertising
In a market where Halal Patties Sdn Bhd company offering is one of several providing similar capabilities, if your offering stacks up well when comparing features then a product comparison ad can be beneficial.
2. Product Benefits advertising
When you want to promote your offering without comparison to competitors, the product benefits ad is the correct approach. This is especially beneficial when you have introduced a new approach to solving a user need and comparison to the old approaches is inappropriate.
3. Product Family advertising
If your offering is part of a group or family of offerings that can be of benefit to the customer as a set, then the product family ad can be of benefit.
4. Corporate advertising
When you have a variety of offerings and your audience is fairly broad, it is often beneficial to promote your enterprise identity rather than a specific offering.
HALAL PATTIES SDN BHD DISTRIBUTION

Halal Patties Sdn Bhd must also select the distribution method it will use to get the offering into the hands of the customer. These include:
1. On-premise Sales involves the sale of Halal Patties Sdn Bhd offering using a field sales organization that visits the prospect's facilities to make the sale.
2. Direct Sales involves the sale of Halal Patties Sdn Bhd offering using a direct, in-house sales organization that does all selling through the Internet, telephone or mail order contact.
3. Wholesale Sales involves the sale of Halal Patties Sdn Bhd product offering using intermediaries or "middle-men" to distribute product or service to the retailers.
4. Self-service Retail Sales involves the sale of our offering using self service retail methods of distribution.
5. Full-service Retail Sales involves the sale of our offering through a full service retail distribution channel.
Of course, making a decision about pricing, promotion and distribution is heavily influenced by some key factors in the industry and marketplace. These factors should be analyzed initially to create the strategy and then regularly monitored for changes. If any of them change substantially the strategy should be reevaluated.

HALAL PATTIES SDN BHD THE ENVIRONMENT

Environmental factors positively or negatively impact the industry and the market growth potential of Halal Patties Sdn Bhd product/service. Factors to consider include:
1. Government actions - Government actions (current or under consideration) can support or detract from our strategy. Consider subsidies, safety, efficacy and operational regulations, licensing requirements, materials access restrictions and price controls.
2. Demographic changes - Anticipated demographic changes may support or negatively impact the growth potential of your industry and market. This includes factors such as education, age, income and geographic location.
3. Emerging technology - Technological changes that are occurring may or may not favor the actions of your enterprise.
4. Cultural trends - Cultural changes such as fashion trends and life style trends may or may not support penetration of the market
Summary
1. A marketing plan is in addition to a standard business plan.
2. A marketing plan helps set realistic objectives for ours business, and helps make sure that the business is focused on the most important areas of marketing.
3. A marketing plan can help in obtaining finance by demonstrating that the business has been thoroughly planned.
4. A plan should look at each of the important areas and have realistic objectives for the short, medium, or long term.
5. Looking at the prices of Halal Patties Sdn Bhd products should take into account both consumers and competitors products.
6. Looking at the locations of Halal Patties Sdn Bhd products should take into account where the product is sold as well as the distribution methods used to get there.
7. Halal Patties Sdn Bhd should firmly know the unique selling points of business and its products.
8. Sales of one product may help increase sales of another product; you should look at how this can be achieved.
9. If our product is seasonal, look at introducing a new or modified product to sell during the slower months.
10. Both the budgets and message of Halal Patties Sdn Bhd advertising and public relations should be reviewed regularly to ensure best results.
11. Word of mouth is free marketing! Look at how we can encourage it.
12. Special offers and competitions can increase interest in your product and convert possible buyers into sales. Look at how you can maximise this.
13. In a SWOT, Strengths and Weaknesses are internal, while Opportunities and Threats are external. Each point should be written down briefly to provide a quick overview of the status of your business and its market(s).
14. A marketing plan should have a timescale relevant to the nature of your business, although different areas of the plan may have different timescales.